The FA: articles

I was asked to write this article in November 2017 for the FA’s Hive Learning coaching site. It was written before my Copywriting Diploma, so there’s plenty I’d do differently now. Length of sentences is one 😉 But I’m including it here, not as a brilliant piece of copy – I’d take an editor’s red […]

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Copywriting Diploma: advertorial – Is your website holding your business back?

Another ‘A’ grade on my Copywriting Diploma course. Your poor old website, think of all the roles it has to cover. It’s a: business card brand-awareness tool lead generator showcase for products and services What’s more, your website must be bang up to date and look great on any device. No wonder it can start […]

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Copywriting Diploma: promotional copy – My favourite method of travel

This was another ‘A’ grade on my Copywriting Diploma course. Imagine. Imagine a method of travel that’s completely free. Yep, nothing to pay now or in the future. Completely free. No head-scratching lease agreements to fathom, no service costs to cover, and no MOT surprises. And the only fuel required is water. Imagine not having […]

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Copywriting Diploma: promotional copy – My favourite car

This was another ‘A’ grade on my Copywriting Diploma course. Fancy driving with a real sense of freedom? Ready to drive a classic that’s dependable, fun, practical and makes heads turn? Evolving from the earlier “Split Window” and “Bay Window” models, the more spacious and mechanically improved Volkswagen T25 campervan was made from 1979 to […]

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