A local semi-professional orchestra asked me for a little brochure site to get them up online ASAP. It was my first time using Squarespace and it was honestly a joy to work with. It didn’t take long – Squarespace was very intuitive to use and the built-in templates were really well designed, so no need […]Read more "Claydon Chamber Orchestra – Squarespace site"
In between other jobs and careers, I’ve worked for Intuitiv Digital since 1996, when it was up in the MD’s attic. The early days of the wild web. I write web copy, SEO keyword blogs and SEO landing pages for the Intuitiv Digital main site. I write social posts and work with an SEO agency […]Read more "Intuitiv Digital: SEO keyword blog posts & SEO landing pages"
I was asked to write this article in November 2017 for the FA’s Hive Learning coaching site. It was written before my Copywriting Diploma, so there’s plenty I’d do differently now. Length of sentences is one 😉 But I’m including it here, not as a brilliant piece of copy – I’d take an editor’s red […]Read more "The FA: articles"
Another ‘A’ grade on my Copywriting Diploma course. Your poor old website, think of all the roles it has to cover. It’s a: business card brand-awareness tool lead generator showcase for products and services What’s more, your website must be bang up to date and look great on any device. No wonder it can start […]Read more "Copywriting Diploma: advertorial – Is your website holding your business back?"
I love doing adverts. The Bet365 advert below was another ‘A’ grade on my Copywriting Diploma course. On the back of this, my tutor encouraged me to join @OneMinuteBriefs. Basically, every day on Twitter they issue a brief for an advert. The challenge is to create an advert, ideally in one minute. They can be rough […]Read more "Copywriting Diploma: adverts"
This was another ‘A’ grade on my Copywriting Diploma course. Imagine. Imagine a method of travel that’s completely free. Yep, nothing to pay now or in the future. Completely free. No head-scratching lease agreements to fathom, no service costs to cover, and no MOT surprises. And the only fuel required is water. Imagine not having […]Read more "Copywriting Diploma: promotional copy – My favourite method of travel"
This was another ‘A’ grade on my Copywriting Diploma course. Fancy driving with a real sense of freedom? Ready to drive a classic that’s dependable, fun, practical and makes heads turn? Evolving from the earlier “Split Window” and “Bay Window” models, the more spacious and mechanically improved Volkswagen T25 campervan was made from 1979 to […]Read more "Copywriting Diploma: promotional copy – My favourite car"